Lanes Bar & Bowling is a bar and bowling alley in the heart of Wellington city. Tucked away on Wakefield Street, Lanes Bar & Bowling has a unique and special atmosphere – a mix of a modern-day social bar, situated within a classic timeless era of the 60s.
Two campaigns were set up over six months, with Nomad Studios designing the graphics for both campaigns.
Two-for-one bowling as an initial campaign was to stimulate foot traffic through to the Lanes Bar & Bowling over a set period. The look and feel of the visual graphic were to be vintage, fun, yet sophisticated as this was targeting an audience 18+ years. With the venue having a bar set up, the campaign visuals were to reflect the warm mood, encourage individuals to play a few games of bowling at a discounted price, and refresh themselves with a beverage at the bar. Facebook cover images, social media posts, in-house screen signage, and A0 posters were designed as a part of the campaign, coving all bases and media platforms to share the campaign with as many individuals as possible.
Of course, school holidays are a hit for families when it came to bowling, with another campaign set up as a school holiday package as a fixed time offer. With A0 print posters and social media content being the main focus to share this deal, Lanes Bar & Bowling also requested for a digital billboard to be produced. With the feel of the bowling alley portrayed in these designs, Nomad Studios designed a 'neon strip' as the main visual imagery for this campaign, reflecting not only the feel of Lanes Bar & Bowling but to also add elements of interest, fun, and speculation for viewers – we made this eye-catching. With the addition of offset elements and a bright purple colour palette, the visuals of this campaign were intentionally kept minimal, highlighting the singular neon bowling pin and ball as the hero of the design.
This billboard was showcased on Courtenay Place and across Lanes Bar & Bowling multimedia channels.
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