Fuckup Nights Auckland

Brand Identity
Social Media
Marketing
Auckland
|
2020

Fuckup Nights Auckland

Brand Identity
Social Media
Marketing

As a global movement and event series, Fuckup Nights (FUN) is an event that shares stories of professional failure. Each month, in events across the globe, three to four people get up in front of a room full of strangers to share their professional fuckup. The stories of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled, Fuckup Nights tell them all.

With Fuckup Night's first New Zealand chapter in Auckland, Tāmaki Makaurau, it was important to tie some of the most iconic and symbolic elements of Auckland into the FUN AKL logo and branding. With this, two main Auckland landmarks: Rangitoto Island and the Auckland Sky Tower is the main focus in the logo, and alluded to among all messaging and visual communications, traditional and digital.

Rangitoto Island is a volcanic island in the Hauraki Gulf. This 5.5 km wide island has a symmetrical shield volcano cone, reaching a height of 260 m. Rangitoto is the youngest and largest of the approximately 50 volcanoes of the Auckland volcanic field, having formed in an eruption about 600 years ago. Rangitoto is Māori for 'Bloody Sky', with the name coming from the full phrase Ngā Rangi-i-totongia-a Tama-te-kapua ("The days of the bleeding of Tama-te-kapua"). Tama-te-kapua was the captain of the Arawa waka (canoe) and was badly wounded on the island, after having lost a battle with the Tainui iwi (tribe) at Islington Bay.

Several Māori myths exist surrounding the island, including that of a 'tupua' couple, children of the Fire Gods. After quarrelling and cursing Mahuika, the fire-goddess, they lost their home on the mainland because it was destroyed by Mataoho, the god of earthquakes and eruptions, on Mahuika's behalf. Lake Pupuke on the North Shore was created in the destruction, while Rangitoto rose from the sea. The mists surrounding Rangitoto at certain times are called the tears of the tupua for their former home.

Auckland’s Sky Tower is renowned for being an adventure hub and luxurious dining establishment. It is also famous for being the Southern Hemisphere’s tallest free-standing fixture, as well as being the defining landmark of Aotearoa’s largest city.


As part of the project, Nomad Studios also developed a visual brand book, sharing the values, and visual identity of Fuckup Nights Auckland an identity. This included variations of the Fuckup Nights logo mark, and how this should be used across documentation, slide decks, social media platforms, and merchandise.

Fuckup Nights Auckland: www.fuckupnights.com/auckland | @FUNAkl


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